Shopify's new AI editor for products photos!!📸

and my honest thought about it

Author

Claire Xue
February 04, 2024

Hey there, Creatives! 👋

With the recent discussions of creative agencies and prominent luxury retail brands, a common theme emerged: a keen interest in integrating AI tools into their marketing strategies to enhance creativity, efficiency, and productivity.

Yet, amidst this enthusiasm lies a maze of questions about the capabilities, limitations, legality, ethics, and practical applications of generative AI in the creative process.

As we stand on the cusp of a transformative era in content creation, the rapid evolution of AI technology presents both exciting possibilities and significant challenges. Understanding the current state of the art, its potential, and its boundaries is crucial for thoughtfully and effectively incorporating AI tools into our workflows.

With every conversation, it becomes clear that we are navigating uncharted territories, seeking practical ways to leverage AI not just for its speed but for the value it adds to our creative work. However, navigating this landscape requires a balanced approach, blending the innovative power of AI with a deep respect for traditional creative methods.

This journey into AI-driven imagery, particularly in showcasing product images and models in stunning 8K resolution, is not just about adopting new tools; it's about reshaping our creative processes responsibly, ethically, and with an open mind to the future of creativity.

As we navigate the frontier of AI in creativity, let's take a moment to reflect. Are we applying these powerful tools responsibly and ethically? Envision our AI-enhanced creations featured prominently in public spaces and media. Would we feel proud?

❝

After all, as someone wisely once said 'With great power comes GREATER responsibility. 😉

Topics of the week:

  • Shopify Introduces AI-Powered Image Editor for Products 📸

  • ChatGPT Unveils a New Feature: @-mention Custom GPTs 💬

  • Vibrant Aesthetics of the East with Niji V6 🌸✨

  • Our Dry January Project 🍹✨

Shopify Introduces AI-Powered Image Editor for Products 📸

Image Credits: Business Wire

The Shopify update introduces an AI-powered image editor designed specifically for enhancing product photography. This innovative tool is being rolled out as part of Shopify's suite of e-commerce solutions, aimed at enabling merchants to easily and efficiently edit and customize their product images directly within the Shopify platform.

MyThought
Companies such as Shopify, Meta, and Amazon are extending support to their sellers by enabling the creation of generative product images and advertisements. Presently, the technology excels in generating specific types of product photos.

However, a notable challenge remains in presenting an entire product collection in a high-quality manner. This advancement could prove immensely convenient for sellers capable of removing product backgrounds and regenerating a variety of backgrounds for their products effortlessly. This eliminates the need for a creative professional or hiring a product photographer for diverse background shoots.

My perspective is that while this technology offers convenience and potential benefits for some Shopify, Amazon, and Meta sellers, it may not suffice for premium brands seeking uniqueness. The generative AI models currently tend to produce images that might appear somewhat generic due to the lack of finely tuned, brand-specific tools that grasp the subtleties of product photography and branding nuances.

In essence, this technology might serve specific sellers and brands, particularly those with sufficient budgets to hire creative professionals or photographers, enabling quick turnaround times and reduced marketing material costs.

However, the outcomes might appear more generic and may not stand out among brands that invest more thought, effort, time, and resources into their creative processes. Therefore, brands investing in product photography or employing their frameworks for AI-driven product photography are likely to distinguish themselves from those relying solely on the native AI models of Shopify, Meta, and Amazon for ad and product image generation in the short term.

Until these tech giants can offer finely tuned models tailored to individual brands—a process requiring significant computing power and potentially incurring high costs—customized solutions like hiring product photographers or creatives familiar with AI tools will prevail over generic AI models.

As creatives in 2024, it’s important to understand and leverage these AI systems to our advantage, recognizing their capabilities and limitations within our creative processes. Educating ourselves on the forefront of generative AI and integrating these tools into our existing workflows will position us advantageously against competitors who lack this capability.

Claire Xue

Is your team or company in search of specialized creative training? Reach out to us at [email protected], and we'll design a custom program to enhance and future-proof your team's skillset.

ChatGPT Unveils a New Feature: @-mention Custom GPTs 💬

ChatGPT introduces an innovative feature allowing users to @-mention any custom GPT within its platform, akin to user mentions in Slack or Discord.

Why It's Important: This development opens up new avenues for personalized and collaborative AI interactions, enhancing the flexibility and utility of ChatGPT for various creative and technical tasks.

Watch @@danshipper on Twitter to watch his walkthri😀 

Vibrant Aesthetics of the East with Niji V6 🌸✨

Latest Midjourney UPDATE: the Niji V6 model! This fresh addition to Midjourney suite is specifically fine-tuned to capture the essence of Eastern and anime aesthetics, offering you a bold new style to apply to your projects.

Introducing Niji V6:

  • Designed for lovers of Eastern art and anime, Niji V6 brings an energetic new dimension to your creations.

  • Easily enable this feature by selecting 'niji model 6' in your settings or by adding --niji 6 to your prompts.

  • For those who prefer subtlety, the --style raw option lets you soften the intensity, giving you complete control over the final look.

Check out what we made with Niji v6 here.📸

Our Dry January Project 🍹✨

This Dry January, we've engaged on an exciting journey to blend the art of photo images with the latest in AI technology. We're thrilled to present a unique project featuring non-alcoholic beverages from three brands that hold a special place in our hearts. Let's dive into the details:

  • A Fusion of Art and Technology: Our latest image showcases an array of enticing non-alcoholic beverages, captured beautifully against a digitally generated backdrop. Despite the AI-driven nature of this project, the essence of each product was captured using an iPhone 15 Pro, underscoring the blend of traditional photography with cutting-edge AI.

  • Embracing Imperfections: In the realm of AI and art, perfection is a journey, not a destination. While the image captivates, it carries the charm of its creation process, including the inherent imperfections that make it truly unique.

  • A Solo production: This visual feast is the culmination of two days of dedicated effort, a testament to what one can achieve with a blend of passion, creativity, and technology.

Interested in exploring the limitless possibilities of AI? Join our upcoming February cohort. Reserve your spot NOW we only have a few slots left!! ✨✨

The integration of AI into creative and technical processes is becoming increasingly seamless. By staying informed and open to adopting these tools, you ensure that your work remains at the forefront of innovation and efficiency.

🔔 Stay in the Loop!

Did you know that you can now read all our newsletters about The AI Stuff Creators and Artist Should Know that you might have missed.

Curios about C.A.S.H Camp  Click here Book a free 20-minute discovery call with me. It's the perfect no-strings-attached way to explore if this is the path for you.

Don't forget to follow us on Instagram 📸: @clairexue and @moodelier. Stay connected with us for all the latest and greatest! 🎨👩‍🎨

Stay in the creative mood and harness the power of AI,

Moodelier and Claire 🌈✨