Midjourney style Tuner and our C.A.S.H method! 🎨 🎨

Hello Creatives!

Welcome to another insightful edition of our newsletter, where we dive into some exhilarating topics at the heart of AI and creativity. This edition is brimming with fresh perspectives and tools designed to stoke the fires of your imagination. We'll be exploring the following topics:

• The Midjourney Style Tuner

• Safety Testing for Risk-Prone AI: A New Mandate 🛑

• Meta Generative AI for Ad

• Artists and AI: A Conversation

The Midjourney Style Tuner

It's where creatives can tweak and tune the aesthetics of their images by generating a lot of visual styles based on their whims or, let's say, 'professional judgments'. Creatives can pick their favored styles, snag a unique code, and voila! This code becomes their magic wand to conjure the same aesthetic in future projects. And the cherry on top? They can share or dive into different aesthetics with others, broadening their horizon or perhaps finding that one style that resonates.

Here's a step-by-step guide to using Midjourney's style tuner:

Step 1: Start by typing '/tune' followed by your text prompt.

Step 2: You'll be directed to a page with a variety of images to choose from. Take your time to browse through them.

Step 3: Select your preferred images. These choices will determine the unique style of your content.

Step 4: After making your selections, you'll receive a personalized stylized code.

Step 5: Now, whenever you want to use this style, simply add the provided code to the end of any text prompt.

Step 6: Voilà! Your images will now have a distinct and personalized style based on your selections.

Now when it comes to AI-driven product image shots, this tool rolls out the red carpet for streamlined experimentation. Creatives can play around with background images until they stumble upon the one that casts a spotlight on their product. It's like having a digital fitting room where the aesthetics are tried and tested until the perfect match is found, making products not just seen but truly observed.

The Midjourney Style Tuner, with its bespoke style codes, appears to be a neat addition to the creative workflow, especially when integrated with the C.A.S.H method.

In our previous newsletter, we introduced the first method, which is the Collage-style. Now, we will introduce three more methods that will complete our C.A.S.H method: Collage-style, AI-first, Shot-first, and Hybrid.

Join us for an insightful journey into the world of product imagery, focusing on how to merge AI-driven techniques with your existing skills. With the C.A.S.H. Method, discover the pros, cons, and best practices to create impactful product images that resonate. As we launch our bootcamp. Take advantage of the special launch price and deepen your understanding and expertise in integrating AI tools with your product images. For more details, check out Crafting Unique AI-driven product images.

Safety Testing for Risk-Prone AI: A New Mandate 🛑

The ink is dry on a new directive from the White House, necessitating safety testing for certain AI technologies.

• The Executive Order signed by President Biden on October 30, 2023, was aimed at ensuring that Artificial Intelligence (AI) systems are developed and used in a safe, secure, and trustworthy manner.

• For creatives:

  • Awareness of such regulations can guide your AI tool choices.

  • An invitation to participate in discussions around AI safety and ethics in our community.

Dive deeper into this directive here.

Generative AI for Ad Creativity

Meta's Generative AI: A Canvas of Opportunities

Meta has recently rolled out Generative AI features aimed at refining ad creation on its platforms. These features, as unveiled, are believed to sprout new possibilities in generating ad creative content. Here’s a glimpse into the development:

• Initial Testing: Meta initially tested these generative tools with selected brand partners to gauge their potential. After a period of testing, it seems the feedback loop has spun positively, leading to an expanded launch.

• Feature Highlights:

  • Text Variations: Create multiple text versions for your ads, giving you the leeway to choose the most compelling narrative.

  • Background Generation: No more bland backgrounds! Spice up your ads with AI-generated backgrounds that resonate with your brand’s persona.

  • Image Expansion Tools: Expand your imagery beyond the conventional boundaries with these nifty tool​.

Launch Timeline: The features were announced in two phases - an initial testing phase around May 2023, followed by a broader rollout on October 4, 2023

Explore more here.

What does this mean for creatives? Meta is not the only one. With Amazon, Shopify, Canva, and Adobe pushing generative ads and creative assets, knowing how to create unique, on-brand images is crucial. Don't be another auto-generated ad in the sea of sameness. AI isn't a magic wand, and we're not selling it as one. with Crafting Unique AI-driven Product Images bootcamp, you can explore, learn, and demystify the AI experience. It's a chance to reduce the anxiety around AI's place in the creative field by understanding its strengths and weaknesses firsthand.

Artists and AI: A Conversation

A captivating dialogue between artists and technologists sheds light on the evolving relationship between creatives and AI

Watch this video to know more.

Here are some key takeaways from the talk,

AI as a Tool, Not a Threat:

• The speakers emphasize that AI should be viewed as a tool that can assist in the creative process, likening it to a knife aiding a chef, rather than a threat to artists' livelihoods.

Augmentation of Human Creativity:

• AI, by handling mundane tasks, can free up time for human contemplation and creativity. It's seen as a means to augment, not replace, human ingenuity.

Embracing Technological Advancements:

• The notion that artists have historically embraced new technologies to enhance their work is discussed, urging modern creators to follow suit with AI.

Educational System Reform:

• The speakers advocate for a shift in education from rote learning to teaching phenomena and critical thinking, aligning education with the evolving technological landscape.

Future Interaction with AI:

• They envision a future where the interaction with AI is more intuitive, like thought-to-image or thought-to-video, which could foster a more poetic or imaginative engagement with technology.

Redefinition of Knowledge Demonstration:

• The dialogue touches on how AI challenges traditional methods of demonstrating knowledge and understanding, urging for innovative methods that align with current technological capabilities.

Adaptation and Openness:

• The narrative encourages openness to AI's potential in reshaping creative and educational landscapes, and adapting to the new avenues it opens for human expression and learning.

That is all for today!