Mango's first fully AI-generated campaign ๐Ÿค–โœจ

Hey, Creatives!๐Ÿ‘‹

Whether you're curious about experimenting with AI in video, or questioning the reality of AI-generated images, we've got you covered.

Topics of the week:

  • ๐ŸŒŸ GenAI Campaign by Content Mango ๐ŸŒŸ

  • ๐ŸŽฅโœจ AI-Driven Video Experiment

  • Is This Image of Me AI-Driven or an Actual Photograph? ๐Ÿค”

  • โœจ New Tutorial on Integrating AI-Generated Images with Real Products! โœจ

  • Stay Ahead with Our Ultimate Midjourney Cheat Sheet! ๐Ÿ“šโœจ

  • ๐ŸŒŸ C.A.S.H. Camp

๐ŸŒŸ GenAI Campaign by Content Mango ๐ŸŒŸ

Content Mango has launched their first-ever GenAI campaign, showcasing the power and potential of generative AI in content creation.

Why Does It Matter?

  • Innovative Approaches: This campaign sets a new standard for using AI in marketing, offering fresh ideas and strategies that you can incorporate into your own work.

  • Efficiency Boost: Learn how AI can streamline your content creation process, saving you time and resources.

  • Creative Inspiration: Get inspired by the innovative ways AI is being used to create compelling content.

The Process:

  1. Collaborative Team Effort: Various internal teams, including Mango Teen design, art and styling, data and AI model training, and the photography studio, worked together to develop the campaign. ๐Ÿค๐ŸŽจ๐Ÿ“Š๐Ÿ“ธ

  2. Initial Photo Shoot: The creation process began with taking real photos of each garment in the collection. ๐Ÿ“ธ๐Ÿ‘—

  3. AI Model Training: Using these real photos, a generative AI model was trained to learn how to generate images by positioning the garments on a model. This phase involved:

    • Maintaining Quality: Ensuring the generated images had editorial-quality, similar to a fashion campaign. ๐Ÿ†๐Ÿ“ธ

    • Preserving Characteristics: Keeping the characteristics of both the garments and the models intact. ๐Ÿ‘—๐Ÿ‘ฉโ€๐ŸŽค

  4. Image Generation: Once the AI-generated images were produced, they were carefully selected. ๐Ÿค–๐Ÿ“ธ

  5. Post-Processing: The selected images underwent retouching, editing, and mastering in the photo studio to ensure they met the campaignโ€™s high standards. โœจ๐Ÿ–Œ๏ธ

Highlights:

  • ๐ŸŒ Global Impact: The campaign is making waves internationally, highlighting the universal potential of AI in marketing.

  • ๐Ÿ’ก Creative Prowess: See real-world examples of how generative AI can enhance creativity and drive engagement.

  • ๐Ÿ“ˆ Market Trends: Stay ahead of the curve by understanding how AI is shaping the future of marketing.

For a detailed look at the campaign and to see how you can apply these insights to your own projects, check out the full article here.

๐ŸŽฅโœจ AI-Driven Video Experiment

Exciting news! Our latest AI-driven video experiment features stunning earrings and gold cuffs from Tiffany & Co. ๐ŸŒŸ

Here's the scoop:

I created a 20-second video using AI to showcase the jewelry. No crew, no equipmentโ€”just me and my computer! While itโ€™s not 100% realistic, it shows whatโ€™s possible with AI.

Why it matters:

  • Highlights AIโ€™s potential for solo creators ๐ŸŽจ

  • Demonstrates current capabilities and limitations of AI in video production ๐Ÿ“น

  • Encourages exploring AI tools for innovative content creation ๐Ÿš€

Disclaimer: This video is for educational purposes only.

๐ŸŽฅ Step-by-Step Guide: Creating Video Clips from a Single AI-Driven Product Image

The guide showcases innovative ways AI tools can be used in creative production, providing a practical method for creating engaging content with minimal resources.

Step-by-Step Breakdown: 

1๏ธโƒฃ Select and Prepare Your AI-Generated Background: Choose a suitable AI-generated background for your product.

2๏ธโƒฃ Integrate the Product Image Using Photoshop: Seamlessly blend the product image with the background.

3๏ธโƒฃ Crop the Final Image into Three Parts: Divide the image into three sections.

4๏ธโƒฃ Use @luma_ai Keyframe: Create video clips from the cropped images using keyframe animation.

5๏ธโƒฃ Stitch the Clips Together: Combine the clips to create a seamless video.

Disclaimer:

  • This experiment features a product from Tiffany, but itโ€™s not commissioned by them. This is purely for educational purposes.

  • While this method showcases the potential of AI in creative production, itโ€™s important to note that it still canโ€™t match the quality of a professional production team. The current technology has its limitations, but itโ€™s exciting to explore and push the boundaries of whatโ€™s possible with AI.

See the Full Guide and Video on Instagram

Is This Image of Me AI-Driven or an Actual Photograph? ๐Ÿค”

We want to know your opinion! Comment your thoughts on the Instagram post and let us know what you think. ๐ŸŒŸ

โœจ New Tutorial on Integrating AI-Generated Images with Real Products! โœจ

We're thrilled to share our latest tutorial on how to integrate a Tiffany bracelet into an AI-generated background using Photoshop. This comprehensive guide is perfect for anyone looking to enhance their Photoshop skills.

๐Ÿ“Œ Tutorial Highlights:

  • โœ‚๏ธ Removing unnecessary elements

  • ๐Ÿ“ Positioning and adjusting the bracelet

  • โœ๏ธ Using the Selection Brush Tool

  • ๐ŸŽจ Fine-tuning colors with Neural Filters, Curves, Hue and Saturation, and Selective Color adjustments

Stay Ahead with Our Ultimate Midjourney Cheat Sheet! ๐Ÿ“šโœจ

Discover the Power of Our Midjourney Cheat Sheet!

We're excited to spotlight our Midjourney Cheat Sheet, a must-have guide for anyone using Midjourney, whether through Discord or the website.

What's This Cheat Sheet About? ๐Ÿ“

  • Provides the latest features of Midjourney.

  • Regular updates throughout 2024 to keep you informed.

Why Does It Matter? ๐Ÿค”

  • Stay Updated: Ensure you always have the latest information as Midjourney evolves.

  • Maximize Efficiency: Save time with our well-organized, easy-to-follow guide.

  • Boost Creativity: Discover new techniques and features to enhance your creative projects.

๐ŸŒŸAvailable for just $49๐ŸŒŸ

๐ŸŒŸ C.A.S.H. Camp

Here is an amazing work from our Camper Lucy Schoenfeld.

Check more of her work on her Instagram @lucyschoenfeld

Whether you're new to AI tools or a pro looking to up your game, our C.A.S.H. Camp just got even better! We've added new resources to help you upscale your creative projects!

๐Ÿ“… Upcoming Cohort:

  • August Cohort starts on the 9th

๐Ÿ”— Ready to future-proof your skillset?

Join us to take your creative projects to the next level with the power of AI. Don't miss outโ€”if you can't make it for the August Cohort, there's always the next one!

That's all for this week!

โœจ Community Corner: We Want to Hear from You! โœจ

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Got a burning question or a puzzle for us to solve? ๐Ÿค” Submit your question here, and letโ€™s get the conversation started! Weโ€™re excited to explore every question and share the knowledge in our upcoming editions.

๐Ÿ”” Stay in the Loop!

Did you know that you can now read all our newsletters about The AI Stuff Creators and Artist Should Know that you might have missed.

Curios about C.A.S.H Camp  Click here Book a free 20-minute discovery call with me. It's the perfect no-strings-attached way to explore if this is the path for you.

Don't forget to follow us on Instagram ๐Ÿ“ธ: @clairexue and @moodelier. Stay connected with us for all the latest and greatest! ๐ŸŽจ๐Ÿ‘ฉโ€๐ŸŽจ

Stay in the creative mood and harness the power of AI,

Moodelier and Claire ๐ŸŒˆโœจ