Hey, Creatives!👋

Welcome to this week's edition of our newsletter. As always, we're here to bring you the latest trends, insights, and tips to keep you informed and inspired in your creative journey.

Topics of the week:

• 🌀 AI Spokesmodel is a Real Person?

• 🤸‍♂️ AI and Wellness Communication

• A FREE Workshop on Crafting Unique AI-Driven Images 📅

• 📸Campers spotlight

🌀 AI Spokesmodel Is a Real Person?

AI Model Training Ethics:

• A woman's likeness was used by HeyGen, to train an AI without full transparency.

• She was hired to film videos, unaware they'd be used to create an AI avatar.

Here’s a brief overview of the article:

Ariel, a content creator, was approached by Arcads, a French marketing company, for an AI technology campaign that later led to her AI-generated clone going viral. She recorded nine videos which were manipulated to feature her synthesized voice and facial movements. This raised discussions online about the authenticity and implications of AI in media. While Arcads was transparent with Ariel and compensated her, the event sparked widespread debate and highlighted the nuances of digital ethics in content creation.

🔍 In-Depth Analysis:Check out the full article here: Exploring the AI-Generated Ad Campaign.

Our Thoughts

The company was not completely transparent when they recruited her to create several videos where she spoke directly to the camera. Unbeknownst to her, these videos were used to train models and create an avatar that resembled her. Essentially, the marketing agencies are leasing her likeness to produce content for various brands.

There are several issues with this approach.

• Transparency: The agency needed to clarify the use of personal likenesses for AI training. 🔍

• Open Communication: Transparency with brands about the AI-generated nature of content is critical. 🗣️

• Accurate Labeling: Brands must label AI content correctly to avoid customer misconceptions. ✅

Moreover, the brand has a responsibility to its customers to label content accurately, ensuring there is no false belief that the real person has endorsed the product through personal use or testing.

This is what influencers/creators, branding, marketing agencies, and brands should do instead. 💼🤝🔍

In my opinion, a more authentic way to leverage such technology would be to include the influencer in every aspect of the process. The influencer, whose likeness is cloned, should have a say in every piece of content released. She needs to review every video made by her avatar and should personally test the products being endorsed. While she may choose not to film the videos herself, her involvement in product testing and her agreement with the promotional messages are essential. This approach, I believe, is the correct and authentic way to leverage avatar cloning technology.

🤸‍♂️ AI and Wellness Communication

In a rather eye-opening instance, I received an email from my yoga studio’s featuring an AI-rendered image led to a double-take. It brought forth the importance of accurate representation and the potential of AI to augment our perception of wellness activities.

Deep Dive into Creative Integrity

• Transparency First: Whether it's a promotional ad or a yoga class email, the clear labeling of AI-generated content is essential to maintain trust with our audience. 🏷️

• Ethics in AI: When AI steps into the realms of human likeness and wellness practices, a sensitive and well-informed approach is paramount. 👥

A FREE Workshop on Crafting Unique AI-Driven Images 📅

For Whom? Whether you're a designer, photographer, artist, or marketing professional looking to enhance your brand visuals, this workshop is designed with you in mind.

What's on the Agenda?

✨ Guidelines for ethically leveraging AI in image creation.

✨ Strategies to maintain originality and authenticity.

✨ Insights into the legal landscape of AI-generated content.

Why It's a Must-Attend:

• Expand Your Toolkit: Understand how to use AI tools to your advantage without losing the essence of your creative identity.

• Stay Ahead: Keep up with the evolving legal considerations surrounding AI-generated content to safeguard your work.

📆 Workshop Times:

• Monday, April 8th, 11 AM PDT

• Monday, April 8th, 2 PM PDT

Don't miss this opportunity to elevate your creative projects with AI, grounded in ethics and innovation. 🌈✨

Secure Your Place: Sign up for the workshop!

Camper Spotlight 🌟

This week, we're showcasing 🌟 Bruna Cinto Zanardo, a talented individual who seamlessly blends traditional design with AI tools to create visually stunning projects. Her work serves as a prime example of the modern techniques available for exploration at C.A.S.H Camp.

🚀 Looking to enhance your creativity? Just 1 spot remains for April at C.A.S.H Camp! Missed out? Don't worry, May sessions are now booking—grab your spot today! 🌱✨

In today's digital world, the right imagery is crucial for engagement. Learning to use AI tools to improve product visuals is essential, enhancing aesthetics, storytelling, and brand identity.