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Ray 3 hits Adobe Firefly + Hollywood takes on AI


AI-generated video

Hi Creatives! 👋
This week’s AI news feels like a mash-up of Hollywood, fashion, and cutting-edge tools. Adobe Firefly just leveled up with Ray3 for AI video, the world’s biggest studios are clashing with MiniMax, and OpenAI is teaming with US and UK institutes to stress-test agent security. Add in Nick Knight’s take on AI as the next camera, Comfy Cloud making workflows setup-free, and some sleek creative experiments in character consistency and stylized video — and you’ve got a snapshot of just how wide AI is spreading into our worlds.
This Week’s Highlights:
Ray3 Lands in Adobe Firefly — The Next Big Step for AI Video Creation
🎥 Disney, Warner Bros & Universal vs. MiniMax
OpenAI + US CAISI and UK AISI 🔐
📷 Nick Knight on AI and the Future of Photography
☁️ Comfy Cloud: Generative AI Made Simple
🎬 Creative Feature
Workflow for AI character consistency
Stylized AI video worlds

Ray3 Lands in Adobe Firefly — The Next Big Step for AI Video Creation
Luma AI’s new Ray3 model is now integrated into Adobe Firefly. It generates short video clips (up to 10s) with smoother motion, better frame consistency, and native HDR support — meaning higher-quality visuals straight out of the tool.
What you should know
Available inside Firefly for Adobe users, with unlimited generations until Oct 1
Exports in pro formats like ACES2065-1 EXR at 10, 12, and 16-bit depth
Draft mode lets you quickly test ideas and iterate faster
Fits directly into the Adobe ecosystem (Boards, Creative Cloud)
What it means
For creatives, this makes Firefly more than an image tool — it’s evolving into a hub where you can storyboard, generate test footage, and even produce polished assets with AI. Ray3 brings professional-level output into the short-form space, raising the bar for reels, promos, and concept work.
Insight
The launch of Ray3 inside Firefly shows how fast AI video is moving from “playground” to “production.” Adobe is signaling that AI video won’t just be a side experiment, but a practical tool creatives can fold into their daily workflow. With higher fidelity and direct Creative Cloud integration, the line between concept art and final content is blurring — giving us more room to experiment, pitch, and produce at a pace the industry hasn’t seen before.
🎥 Disney, Warner Bros & Universal vs. MiniMax
Hollywood’s biggest players—Disney, Warner Bros, and Universal—are suing Chinese AI company MiniMax. Why? Because MiniMax’s tool, Hailuo AI, used famous characters like Darth Vader, Minions, and Wonder Woman in its promotions without permission .
Why this matters for you 👩🎨
Protecting creativity: These lawsuits are about making sure studios (and by extension, all creators) have control over how their work is used.
Setting the rules: Cases like this will help decide what AI platforms can or can’t do with copyrighted material.
Global impact: MiniMax is huge, with 157M users worldwide. What happens here could shape how AI and creative industries work everywhere.
OpenAI + US CAISI and UK AISI 🔐
Quick explainer
US CAISI is the Center for AI Standards and Innovation at NIST. It works with industry to test AI systems and shape standards.
UK AISI is the UK AI Security Institute inside the Department for Science, Innovation and Technology. It evaluates risks from advanced AI and shares guidance.
The gist
OpenAI posted a fresh update on September 12 about working with the US Center for AI Standards and Innovation and the UK AI Security Institute to pressure-test agent security and bio-misuse safeguards.
Highlights
CAISI red-teamed ChatGPT Agent, found two new vulnerabilities that could have allowed remote control and site impersonation, then OpenAI patched within one business day. The exploit chain worked about half the time before fixes.
UK AISI stress-tested biosecurity safeguards across ChatGPT Agent and GPT-5, filing more than a dozen detailed reports that led to monitoring and config improvements.
Do this next ✅
Run agents in a sandbox with least-privilege access when they touch client files or cloud drives.
Threat-model prompt injection in your workflow and test multiple attempts before rollout.
Insights 💡
Partnerships like these show how quickly AI oversight is evolving. For creatives, this isn’t just “policy talk”—it’s a sign that tools we rely on (agents, assistants, creative copilots) are being tested against real-world risks before they land in our workflows.
The big takeaway: safer AI = stronger trust. When governments and labs work side by side, it gives you and your clients more confidence to experiment, pitch, and scale creative projects with AI at the core.
Read full details here: OpenAI’s update
📷 Nick Knight on AI and the Future of Photography
For over four decades, Nick Knight has challenged how we see images—moving fluidly from photography to film, virtual realities, and now, AI. In a recent talk, he compared today’s debate around generative AI to the skepticism photography once faced when it was new. Painters dismissed photography as “mechanical,” yet over time it proved its power to capture soul and emotion. Knight suggests AI is following a similar path.
🔑 His Perspectives at a Glance
History repeating: Photography was once dismissed, now AI gets the same critique.
It’s still art: What matters is the artist’s choice, curation, and vision—not the tool itself.
Borrowing isn’t new: Artists have always drawn inspiration from the past; AI simply accelerates this.
Optimism for the future: Knight believes this is one of the most exciting times for creativity.
✨ Insight for Creatives: Like the camera once did, AI offers a new lens on how we can create, remix, and reimagine art. The challenge—and opportunity—lies in how we choose to use it.
🎥 Watch his full reflection here
☁️ Comfy Cloud: Generative AI Made Simple
If you’ve ever wrestled with installing Python dependencies, hunting for the right GPU, or crossing your fingers during an update… you’ll love this. Comfy has just launched Comfy Cloud — a streamlined way to use ComfyUI without the tech.
✨ What it means for you:
Skip the setup: No more complicated installs, everything just works.
Powerful GPUs: Run workflows faster and smoother.
Creative tools on tap: Access popular models plus an ever-growing library of custom nodes.
Community-first: They’re even exploring revenue sharing for developers who create custom nodes.
Right now, Comfy Cloud is in private beta, offering free access for those who sign up and share feedback. Long-term, they’ll move to a subscription model based on GPU usage, but the local open-source ComfyUI remains free.
For creatives, this means more time making and less time troubleshooting. Imagine testing ideas quickly, collaborating easily, and not worrying about whether your setup will crash. 🚀
🎬 Creative Feature
Workflow for AI character consistency
Sebastien is breaking down a hidden workflow for AI character consistency that blends Seedream 4, Kling 2.1, and Freepik into a powerful pipeline. From swapping backgrounds and outfits to turning still edits into moving video, he shows how a full photoshoot concept can now be prototyped in under an hour.
Stylized AI video worlds
James’ latest experiment explores how products can live naturally inside stylized AI video worlds. In this Tide spec ad, the bottle isn’t just placed in — it’s fully reimagined in felt to match the scene, while staying instantly recognizable. The result shows how AI video models like Veo 3 can bring both characters and products into new creative spaces without losing brand identity.

💡 Industry Insight
What jumps out this week is how AI is blending industry, creativity, and accountability. On one side, we see heavyweights like Adobe pushing video forward with Ray3, and Nick Knight reframing AI as just another tool in the artist’s kit. On the other, Hollywood is pushing back hard against MiniMax, showing how copyright battles are shaping the rules in real time. And in the middle, OpenAI’s work with CAISI and AISI reminds us that governments and labs are stress-testing the very systems we’ll soon use every day.
For creatives, the signal is clear: the projects we’re experimenting with now — from AI-driven video edits to stylized brand worlds — aren’t just tests. They’re the same skills that will matter when the industry lines between film, fashion, and AI finally blur.
That’s a wrap for this week!
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