Hi Creatives! 👋 

This week's newsletter focuses on recent developments in AI technology tailored specifically for creative workflows. From Freepik’s latest AI offerings to insightful resources and practical project examples, we've compiled concise highlights to keep you informed and inspired.

This Week’s Highlights:

• Meet GPT-4.5: OpenAI's newest model with improved emotional understanding, creativity, and accuracy.

• Ideogram AI by Freepik: A powerful image-generation tool specializing in text accuracy, logos, and branding.

• Emad Khalid Mughal's AI Achievement: A winning example of AI's impact on cinematic storytelling.

• Veo 2 Cheat Sheet by Henry Duabrez: A practical guide on Google's Veo 2 features for high-quality video production.

• Rory Flynn’s KLING AI Elements Project: Effective integration of AI-generated images into dynamic videos.

• Veo 2 Prompt Buddy by Allar Haltsonen: Enhanced creative prompting with diverse output styles and cinematic capabilities.

• Twilio and ElevenLabs’ Conversational AI: Automated, personalized communications through conversational AI and voice cloning.

• Camper Spotlight

✨Upscale Conf 2025✨

I'm excited to announce that I'll be speaking at the Upscale Conf 2025, happening May 20-21 in San Francisco at the beautiful SFJAZZ Center!

Upscale Conf is an innovative gathering hosted by Freepik, bringing together creators, designers, and tech visionaries to explore the dynamic intersection of creativity and AI technology. Expect inspiring talks, interactive workshops, and endless opportunities to network with industry leaders shaping the future of digital creativity.

Join me alongside incredible speakers from Netflix, Google, Microsoft GitHub Copilot, Secret Level, and Pentagram as we redefine what's possible with AI-driven creativity.

🎟️ Early bird tickets are available now. Use code VIPCLAIRE for an exclusive 50% off—only 5 tickets available with this special offer!

Meet GPT-4.5: Your New Creative Companion

OpenAI has just unveiled GPT-4.5, their most advanced AI model to date. 🧠✨ This isn't just another update; it's a significant leap forward in AI capabilities. Here's what makes GPT-4.5 stand out:

• 🤖 Emotional Intelligence: Better at understanding emotions, making your AI interactions feel more natural and aligned with your creative process.

• ✨ Pattern Power: Spotting innovative ideas more easily, GPT-4.5 helps spark fresh creative inspiration.

• 🎯 Accurate Info: Less "hallucinating," meaning more reliable, fact-based creative insights.

🎥 Watch this quick video to dive deeper!

Ideogram AI – Freepik’s New Image Generation Tool

Ideogram is Freepik's latest AI-powered image generation model. It specializes in creating highly accurate and visually appealing images, especially excelling in:

• Text accuracy: Excellent at accurately generating readable text within images.

• Logo and icon design: Particularly impressive with accurate logos, icons, and brand representation.

Sample generation with Ideogram in Freepik

🎥 Emad Khalid Mughal Wins Big with AI!

Check out this amazing spec ad by Emad Khalid Mughal, winner 🏆 of the Commercial/Ads category at Luma AI's first-ever AI Storytelling Competition! 🎉

Using Google's Imagen 3 for images and Ray2 by Luma AI for video, Emad's creation showcases how AI is transforming cinematic storytelling—bringing imagination closer to reality. 🚀

🔗 See it in action

Veo 2 Cheat Sheet by Henry Duabrez✨

Here is a fantastic resource crafted by the talented Henry Duabrez. If you've been curious about Google's DeepMind Veo 2 and how it can elevate your video creation game, this is a must-see!

What's Veo 2?

Veo 2 is Google's state-of-the-art AI video generation model, capable of producing high-quality, realistic videos up to 4K resolution. It understands cinematic language, allowing creators to specify genres, lenses, and effects to bring their visions to life.

The Cheat Sheet by Henry!

Henry has meticulously compiled a cheat sheet that demystifies Veo 2's features and functionalities. Whether you're a seasoned video creator or just starting out, this guide offers valuable insights to harness the full potential of Veo 2.​

Check Out the Cheat Sheet:

Part 1

Part 2

🎥 Rory Flynn's KLING ELEMENTS Project

Check out this innovative video created by Rory Flynn using KLING AI's Elements feature. Rory creatively combined two AI-generated subjects (via Midjourney) into one dynamic environment. 🚗⛰️

Key Details:

• Process: Upload multiple images → Combine concepts → Generate & iterate video.

• Prompt Tip: More action = less detail; balance carefully for optimal visuals.

• Sound Tools: MMAudio (sound effects), Suno (music).

👉 Explore Rory's full project here!

Allar Haltsonen's VEO 2 Prompt Buddy 🎥

Allar has crafted the VEO 2 Prompt Buddy to push the boundaries of your creative prompts. This custom GPT doesn't just stop at generating videos; it enhances your ideas, describes images, and even introduces creative twists you might not have envisioned.

Here's why creatives should care:

• 4 Output Styles: Pro, Out-of-the-Box, Ultra Detailed, and Cinematic Camera Combinations.

• Creative Enhancements: Go beyond your usual prompts, unlock unexpected and cinematic results.

👉 Explore the VEO 2 Prompt Buddy here

🎙️Twilio and ElevenLabs' Conversational AI

Check out this innovative demo from Thorsten, Developer Experience Engineer at ElevenLabs. He combines Twilio and ElevenLabs' Conversational AI to automate personalized outbound calls using realistic AI-generated voices—including his own! 🔥

✨ Key Highlights:

• Voice Cloning: Realistic and customizable AI voices.

• Personalized AI Conversations: Initiate and manage outbound calls automatically.

• Easy Integration: Twilio + ElevenLabs with clear documentation and code examples.

👉 Watch the full demo here.

✨ Camper Spotlight

Check out this amazing AI artwork by camper Brodie Nalywajko! 🍑✨

Brodie created this peach branch scene in Midjourney, then shot real peach lollies in-studio with matching lighting. Photoshop combined the two seamlessly, exaggerating the product's scale for better storytelling. Kling AI brought the final image to life as a video.

Here's another creative concept Brodie did, featuring another real gummy brand product. We love how original and creative these ideas are! 🍬

Want to get hands-on with AI tools like this?

🚀 Step up your creative workflow by blending AI-generated backgrounds into your product photography and designs, then add some dynamic movement!

Join our March & April C.A.S.H. Camp cohorts and learn how to easily create amazing visuals using Freepik’s powerful AI tools—covering everything from generating and retouching images to bringing them to life with motion!

Final Thoughts

Recent trends highlight the growing integration of multi-modal AI solutions, combining text, image, and video into cohesive creative workflows. Tools such as those from Freepik underscore this integration, enabling creators to innovate efficiently across multiple formats. Additionally, the increasing use of AI automation is redefining the creative industry, positioning AI as a key strategic collaborator in filmmaking, branding, and design.

That is all folks.