Hi Creatives! 👋 

This week’s newsletter brings an exciting update from Freepik— they added Google’s Veo 2 AI video generation model in their PLATFORM. This latest addition enhances Freepik’s AI suite, offering ultra-realistic text-to-video generation with smoother motion and greater detail. Alongside this, we’re diving into the evolving role of AI in filmmaking, branding, and creative automation. Here’s what you can expect in this edition:

This Week’s Highlights:

• Freepik Expands Its AI Suite – Now featuring Magnific AI for image upscaling and Google Veo 2 for advanced text-to-video generation.

• AI-Powered Video Generation – A deep dive into Google Veo 2 and how it stacks up against other text-to-video tools.

• Recreating Samsung’s ‘Ostrich’ Ad with AI – A creative challenge demonstrating the potential of AI tools in video production.

• AI-Powered Furniture Visualization – How AI is seamlessly integrating real products into digital environments.

• AI in Filmmaking: OpenAI’s Operator x Kling AI – Exploring how AI is moving beyond image generation to full creative automation.

• Pentagram’s AI-Powered Branding with Midjourney – A look at how AI is shaping the future of brand identity design.

Freepik Just Got Even More Powerful for Creators! 🚀🎨

Freepik is leveling up its AI game! They’ve just added Magnific AI to their platform, making photo enhancement easier than ever. Whether you need to upscale images without losing quality or refine details with precision, this new integration is a must-try.

But that’s not all—Freepik has also added the Google Veo 2 AI video generation model, straight to their platform! With Veo 2, you can create text-to-video ultra-realistic videos with smoother motion and greater detail. This is a must-check-out update, especially since Freepik already offers multiple AI image and video generation models with which to experiment.

Image-to-Video vs. Text-to-Video—Which One Wins? 🎬

Is text-to-video finally catching up to image-to-video? We tested Google Veo 2 and Kling AI—both on Freepik—and the results are next-level! With Magnific AI for upscaling and Freepik’s seamless video tools, everything happens in one place.

🎥 Recreating the ‘Ostrich’ Ad—With AI

Inspired by a creative challenge from Max Schlett, the goal was to recreate Samsung’s award-winning “Ostrich” ad using AI in just one day. Jakob Schweighardt took on this task using Midjourney, Lumalabs, and Ray2—producing a result that’s impressively close to the original CGI.

🔗 See it in action

🛋️ AI-Powered Furniture Visualization

Ever wished you could swap furniture in your designs without the hassle? Well, Fadi H. Kacem just showed us how AI makes it effortless!

He used ComfyUI to seamlessly integrate real furniture products into AI-generated spaces—without extra manual tweaking.

How he did it:

➡️ Started with a base image—a real photo or an AI-generated setup.
➡️ Used a single furniture reference—just one image of the product!
➡️ Masked the area, and AI placed the furniture perfectly—no additional prompts needed.

📍 Project done with ComfyUI
📸 By Fadi H. Kacem
🔗 Check out his work!

🎥 László Gaál’s Deep Dive into Veo 2

Check out this incredible experiment by László Gaál, who pushed Google DeepMind’s Veo 2 to its limits! 🚀 If you've ever tried crafting complex scenes with text prompts, you'll appreciate this test. Laszlo set out to see how many small details Veo 2 could generate in a single video—starting with a simple prompt and progressively adding more objects with each iteration.

• Veo 2 is purely text-to-video, meaning there was no image input to tweak—just words shaping the visuals.

• The results exceeded expectations—Veo 2 handled a surprising number of objects while keeping coherence and quality intact.

• It hints at the next phase of AI video creation, where the question is no longer "what can the model do?" but rather "what story do you want to tell?" 🎬

🔗 Watch the experiment unfold here.

OpenAI’s Operator x Kling AI = A New Wave of AI Filmmaking.

🎬 That’s how Omar Karim describes this fascinating experiment, where OpenAI’s Operator takes control of Kling AI to write a script, generate prompts, and direct an AI-powered film—all within a browser.

🔍 Why This Matters for Creators

Traditionally, AI has been used like a camera, generating footage based on human input. Now, we’re stepping into Stage 2 of AI filmmaking, where AI can produce the entire filmmaking process, from scriptwriting to final video generation. Now Operator is demonstrating its potential as an autonomous creative force, able to guide, iterate, and optimize AI-generated content at scale. While the output may not yet rival traditional filmmaking, predictive modeling and model training could rapidly change that. By 2025, AI filmmaking could evolve into an entirely new creative industry.

🎨Pentagram’s AI-Powered Branding with Midjourney

Check out this branding experiment by Pentagram, showcasing how Midjourney can be used to craft striking brand identities! 🤖✨

💡 What makes this project stand out?

• AI meets design—leveraging Midjourney to explore branding in new, unexpected ways.

• Creative use of AI-generated typography and visuals that push the boundaries of traditional identity design.

• A glimpse into the future of branding—where AI becomes a co-creator in shaping visual storytelling.

🔗 Thanks to Hugo Barbera for sharing this here.

Feeling overwhelmed by all the AI creative tools out there? 🎨📹

What if you could generate an image, enhance it with Magnific AI, and turn it into a video—all in one place? That’s exactly what Freepik lets you do. Pick a model, create, enhance, and bring your visuals to life.

Want to get hands-on with AI tools like this?

Join our March & April C.A.S.H. Camp cohorts and learn how to make AI work for you—including image generation, retouching, image enhancement, and video generation using Freepik’s different AI tools/models!

Final Thoughts: Industry Trends & AI in Creativity

As AI continues to advance, we’re witnessing a shift toward multi-modal AI models that integrate text, image, and video generation into a single workflow. Platforms like Freepik are consolidating AI tools, making it easier for creators to experiment with new formats without switching between multiple applications. Additionally, the automation of creative processes in filmmaking and branding suggests that AI is becoming more of a strategic partner rather than just a tool.

That is all folks.