Hi Creatives! 👋 

This week is packed with powerful insights into AI advancements directly impacting your filmmaking and visual content creation. We'll explore exciting updates like Runway’s strategic partnership with AMC Networks, ElevenLabs’ emotionally nuanced V3 Alpha voice technology, and significant industry debates sparked by Hollywood giants Disney and Universal. Additionally, we dive into compelling innovations from Krea AI’s realistic artistic visuals and L’Oréal’s groundbreaking collaboration with NVIDIA. Get ready to stay ahead with these transformative AI developments!

This Week’s Highlights:

• 🎬 Runway & AMC Networks Team Up for an AI Creative Leap!.

• 🎨 Krea 1: Finally, AI That Looks Like Real Art

• 🎙️ElevenLabs V3 Alpha Review: Our Honest Take

• 🎬BFI & CoSTAR’s AI in the Screen Sector Report

• 🎥 Hollywood vs. AI – Disney & Universal Take Midjourney to Court

• 🚀 Beauty + AI: L’Oréal & NVIDIA Team Up!

• 🎬The Wildest AI‑Generated Ad Shines at the NBA Finals

🎬 Runway & AMC Networks Team Up for an AI Creative Leap!.

Runway recently partnered with AMC Networks to integrate advanced AI tools directly into the network’s creative and promotional workflows. From now on, AMC Networks will leverage Runway's generative AI to craft visuals, promos, and even scene concepts effortlessly and efficiently.

Here's how it's reshaping the industry:

• 📸 Instant Promotional Imagery: Forget expensive and lengthy photo shoots—AI-generated thumbnails, posters, and teasers can now be created swiftly, streamlining marketing teams' workflows.

• 🎥 Scene Pre-Visualization: Creators can quickly prototype and visualize scenes before shooting, significantly reducing production costs and boosting creative exploration.

🚧 Considerations & Discussions

• Industry Adoption: Following Lionsgate and other major studios, AMC's choice signals a broader industry shift toward AI integration.

• Creative Roles & Ethics: This raises important questions about traditional creative roles, IP ownership, and the rights around AI-generated content.

🔗 Explore more details on this exciting partnership: Runway & AMC Networks Collaboration

🎨 Krea 1: Finally, AI That Looks Like Real Art

Tired of AI images that feel flat, fuzzy, or too “AI-y”? Krea 1 changes everything:

• Crisp, lifelike textures – think photoreal faces, detailed fabrics

• Rich style variety – cinematic, vintage, surreal, whimsical

• Style referencing – upload your own images to guide the vibe

• Fast & high-res – native 1.5K, up to 4K in about 8 seconds

✨ Why Creatives Should Care
Get full artistic control with professional-grade visuals—ideal for branding, product shoots, concept art, or eye-catching social content.

🎟️ Early Access Info
Krea 1 is now in a free private beta. Creatives can apply here: krea.ai/krea‑1

🎙️ElevenLabs V3 Alpha Review: Our Honest Take

Last week, we shared a peek at ElevenLabs’ latest V3 alpha—you can revisit that initial reveal here. And wow, it’s a game-changer. We couldn’t wait to dig deeper, test it out, and tell it like it is.

👩‍🔬 What We Tested & What We Found

We started with our very own trained Version 2 voice clone.

From there, we experimented with V3’s emotional settings.

Here’s the quick rundown:

Creative at 0: It was fun and expressive, but the voice shifted a bit. Listen to our example

Natural: This setting had plenty of personality, but honestly? It changed the voice quite a lot. Curious? Hear it.

Robust: Closest to our V2 clone yet wonderfully enriched with emotional depth. Check out this sample

🎬BFI & CoSTAR’s AI in the Screen Sector Report

The BFI and CoSTAR (Goldsmiths, Loughborough & Edinburgh) landed June 9, 2025. "AI in the Screen Sector: Perspectives and Paths Forward" is a 45-page roadmap that dives into how generative AI is already transforming the UK screen industries — and what needs to happen next for it to be ethical, fair, and creatively inclusive.

📌 Why It Matters for Creatives

• 🎭 Protecting Your Work
  AI has used over 130,000 film & TV scripts without permission, raising concerns about protecting creative ideas and intellectual property.

• 💼 Job Security
  Entry-level creative roles like runners and junior VFX artists could be at risk. The industry urgently needs more AI training opportunities to prepare creatives.

• 🌱 Ethical & Sustainable AI
  The report encourages designing AI tools that are environmentally friendly and culturally sensitive, promoting creative diversity rather than uniformity.

🛠️ The Nine Bold Moves

Grouped under three big priorities:

1. Frameworks

   • Launch an IP‑licensing market so AI systems pay for what they learn

   • Embed carbon-conscious guidelines in AI tools

   • Co-design AI with creatives to avoid cultural erasure.

2. Targeted Support

   • Build a central AI observatory/resource hub for screen industries

   • Ramp up formal AI training (not just informal, ad-hoc stuff)

   • Create public transparency standards — audiences deserve to know when AI is present.

3. Growth

   • Help the UK’s creative tech scene scale

   • Unlock funding for mid‑stage AI/creative tech startups

   • Empower independent creators with AI tools, funding, skills

🧭Takeaway: A Crossroads for Creativity

Read full details here.

🎥 Hollywood vs. AI – Disney & Universal Take Midjourney to Court

On June 11, 2025, Disney and NBCUniversal dropped a 110‑page lawsuit in a Los Angeles federal court, hurling major accusations at Midjourney—calling it a “bottomless pit of plagiarism.” The studios allege Midjourney trained its AI on their copyrighted characters—think Elsa, Spider‑Man, Homer Simpson, Darth Vader, Minions, and more—and then churned out unofficial copies like a “virtual vending machine.” They claim it makes them hundreds of millions in subscription revenue—I’m looking at you, Midjourney’s ~$300M in 2024—and says misuse of their IP isn’t cool just because it’s AI-generated 🦸‍♀️👾

Why It Matters to Creatives

1. 💸 Fair Pay for Artists
   This case might decide if AI companies must pay to use artists' works. A win could make sure artists get recognized and compensated.

2. 📐 Clearer AI Guidelines
   If Midjourney loses, AI platforms might need stricter rules about using copyrighted material, making their processes clearer.

3. 🌱 Protect Your Creativity
   Knowing the legal limits of AI helps you use these tools responsibly, protect your own ideas, and avoid trouble.

🧭 Quick Explainer: What’s “Fair Use”?

• A legal defense allowing unlicensed use of copyrighted materials for purposes like commentary, criticism, or parody.

• AI companies claim their output is "transformative."

• But studios argue this mass scraping and character mimicry goes too far

📰 Check Full Details Here:

• Disney & Universal sue AI company (Entertainment Weekly)

• What Hollywood wants from AI (Washington Post)

• How this lawsuit could change entertainment (Washington Post)

• Disney’s evidence against Midjourney (Business Insider)

🚀 Beauty + AI: L’Oréal & NVIDIA Team Up!

At VivaTech in Paris on June 11, 2025, L’Oréal announced a major partnership with NVIDIA—melding cutting-edge AI with beauty innovation to completely reimagine creatives’ playgrounds

Quick Highlights:

• CreAItech Gen-AI Lab:
  L’Oréal’s 3D digital content tool is now supercharged by NVIDIA AI—faster, sharper visuals perfect for social and e-commerce.

• Noli Marketplace:
  Using NVIDIA’s AI, this startup analyzes millions of skin data points for personalized beauty product recommendations.

• AI Everywhere:
  L’Oréal will expand NVIDIA’s AI tools across content creation, personalized ads, and more—transforming creative possibilities.

Why Creatives Should Care 🌈:

• Instant Visual Magic:
  Turn your sketches into stunning, ready-to-post visuals in minutes.

• Smarter, Faster Decisions:
  Quickly test creative ideas with powerful AI insights and precision.

• Personalization at Scale:
  Create tailored experiences driven by real user data—making your work more impactful.

Full story here: L’Oréal + NVIDIA Press Release

🎬The Wildest AI‑Generated Ad Shines at the NBA Finals

During Game 3 of the NBA Finals (June 11, 2025), betting platform Kalshi aired a fully AI‑generated ad—costing a mere $2,000—crafted by AI filmmaker PJ Accetturo using Google’s Veo 3 text-to-video tool, guided by conversational AI assistant Gemini.
It featured surreal scenes like a man strutting with a chihuahua and someone “swimming in a pool of eggs,” spotlighting quirky betting options (NBA outcome, hurricanes, egg prices, even aliens drinking beer!)

🛠️ How It Was Made

PJ spent 2–3 days and 300–400 AI generations to churn out 15 usable shots—all by himself: a 95% cost reduction compared to traditional ads.
He walked us through his creative flow:

1. Draft script →

2. Use Gemini to translate into detailed shot prompts (5 prompts at a time) →

3. Generate visuals in Veo 3 →

4. Stitch together in CapCut/Adobe Premiere Pro

🔗 Read Full Details Here

Industry Insights

As AI continues to blur the lines between innovation and ethics, it's clear we stand at a pivotal crossroads. Embracing these tools responsibly is key—not only to enhancing creativity but also to safeguarding the intellectual property and unique perspectives that define our creative community.

That is for this week, folks.